This question tests whether you’ve done any homework about the firm. If you haven’t, you lose. If you have, you win big.
Most Effective Answer:
This question is your opportunity to hit the ball out of the park, thanks to the in-depth research you should do before any interview.
Best sources for researching your target company: annual reports, the corporate newsletter, contacts you know at the company or its suppliers, advertisements, articles about the company in the trade press.
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